Babolat Play is the world first connected tennis racket! Presented at the 2014 Cannes Lions international advertising competition, the project won a gold award in the “innovation” category you could check here. And that’s also a victory for Minko, the technology behind Babolat Play’s innovative and sexy data-visualization experience.
Designed by the Ogilvy Lab Paris and implemented by Aerys using Minko, the biggest challenge was to deliver the same meaningful, sexy and vibrant data-visualization experience on all devices. Using Minko, the team has successfully built a native (C++/OpenGL) 3D hardware-accelerated app that would run on mobiles (OpenGL ES), web browsers (HTML5/WebGL) and even cloud servers with the exact same source code.
To support older web browsers the native app is also running server-side, leveraging the power of the cloud to generate stills that can be shared on social media on the fly with uncompromised performances.
Babolat Play is a brilliant example of how hardware accelerated graphics can help creating meaningful data-visualization experiences. With the new power brought by modern web browsers and Minko’s ubiquity, those experiences have the biggest reach ever. It’s also the definitive proof that the collaboration between advertising agencies, such as Ogilvy France, and startups, such as Aerys, can lead to great success stories.
Babolat Play is the world first connected tennis racket! Presented at the 2014 Cannes Lions international advertising competition, the project won a gold award in the “innovation” category. And that’s also a victory for Minko, the technology behind Babolat Play’s innovative and sexy data-visualization experience.
Designed by the Ogilvy Lab Paris and implemented by Aerys using Minko, the biggest challenge was to deliver the same meaningful, sexy and vibrant data-visualization experience on all devices. Using Minko, the team has successfully built a native (C++/OpenGL) 3D hardware-accelerated app that would run on mobiles (OpenGL ES), web browsers (HTML5/WebGL) and even cloud servers with the exact same source code.
To support older web browsers the native app is also running server-side, leveraging the power of the cloud to generate stills that can be shared on social media on the fly with uncompromised performances.
Babolat Play is a brilliant example of how hardware accelerated graphics can help creating meaningful data-visualization experiences.
With the new power brought by modern web browsers and Minko’s ubiquity, those experiences have the biggest reach ever. It’s also the definitive proof
that the collaboration between advertising agencies, such as Ogilvy France, and startups, such as Aerys, can lead to great success stories.
SoccerPunch is a fun, thrilling and fast-paced 3D multiplayer soccer game in your web browser! Just go to the SoccerPunch website and connect your smartphone using the QR code. And voilà! Your smartphone is now a gamepad. You can play up to 8 players on the same screen!
Last month we presented our “Cloud Car” project during Futur en Seine 2013. In the following video you can see our connected car prototype based on our real-time universal networking technology Orbit:
But now it’s your time to get involved! If you have great ideas about how car should be in the future, now is the time to share them with us! To do so, you just have to join our OpenCities project. You just have to: