Oculus Rex

Posted on October 28th, 2014 by Jean-Marc Le Roux

trex

Challenge the biggest predator ever

Could you win a race against a t-rex?
Would you win against an 18 meters long, 5 meters tall and 7 tons big t-rex ?

Find out in Oculus Rex,
an incredible virtual reality experience inspired by the iconic Jurassic ParkTM t-rex chase scene.

WebVR: virtual reality with web standards

Oculus Rex leverages the latest web APIs with the coolest hardware.
For the first time ever, WebGL and the Oculus Rift work together to provide a fun and
thrilling experience powered by the open source Minko 3D engine.

webgl_and_oculus

Oculus Rex released: virtual reality and a T-Rex take their first step on the Web

Posted on October 27th, 2014 by Jean-Marc Le Roux

Virtual reality is more than a new concept; it is a science which settles down in your living rooms. After winning a Golden lion at Cannes and experimenting with holograms inspired by Iron Man at Futur en Seine, Aerys releases Oculus Rex: the very first full-web virtual reality experience powered by WebVR, the wannabe standard for VR on the web.

 

Read more…

Babolat Play

Posted on July 28th, 2014 by Jean-Marc Le Roux

Babolat Play is the world first connected tennis racket! Presented at the 2014 Cannes Lions international advertising competition, the project won a gold award in the “innovation” category. And that’s also a victory for Minko, the technology behind Babolat Play’s innovative and sexy data-visualization experience.

 

Designed by the Ogilvy Lab Paris and implemented by Aerys using Minko, the biggest challenge was to deliver the same meaningful, sexy and vibrant data-visualization experience on all devices. Using Minko, the team has successfully built a native (C++/OpenGL) 3D hardware-accelerated app that would run on mobiles (OpenGL ES), web browsers (HTML5/WebGL) and even cloud servers with the exact same source code.

To support older web browsers the native app is also running server-side, leveraging the power of the cloud to generate stills that can be shared on social media on the fly with uncompromised performances.

babolat_devices

Babolat Play is a brilliant example of how hardware accelerated graphics can help creating meaningful data-visualization experiences.
With the new power brought by modern web browsers and Minko’s ubiquity, those experiences have the biggest reach ever. It’s also the definitive proof
that the collaboration between advertising agencies, such as Ogilvy France, and startups, such as Aerys, can lead to great success stories
.