Aerys and Ogilvy win an “innovation” Gold Award at Cannes

Posted on August 28th, 2014 by Jean-Marc Le Roux

Babolat Play is the world first connected tennis racket! Presented at the 2014 Cannes Lions international advertising competition, the project won a gold award in the “innovation” category you could check here. And that’s also a victory for Minko, the technology behind Babolat Play’s innovative and sexy data-visualization experience.

Designed by the Ogilvy Lab Paris and implemented by Aerys using Minko, the biggest challenge was to deliver the same meaningful, sexy and vibrant data-visualization experience on all devices. Using Minko, the team has successfully built a native (C++/OpenGL) 3D hardware-accelerated app that would run on mobiles (OpenGL ES), web browsers (HTML5/WebGL) and even cloud servers with the exact same source code.

To support older web browsers the native app is also running server-side, leveraging the power of the cloud to generate stills that can be shared on social media on the fly with uncompromised performances.

babolat_devices

Babolat Play is a brilliant example of how hardware accelerated graphics can help creating meaningful data-visualization experiences. With the new power brought by modern web browsers and Minko’s ubiquity, those experiences have the biggest reach ever. It’s also the definitive proof that the collaboration between advertising agencies, such as Ogilvy France, and startups, such as Aerys, can lead to great success stories.

 

Babolat Play

Posted on July 28th, 2014 by Jean-Marc Le Roux

Babolat Play is the world first connected tennis racket! Presented at the 2014 Cannes Lions international advertising competition, the project won a gold award in the “innovation” category. And that’s also a victory for Minko, the technology behind Babolat Play’s innovative and sexy data-visualization experience.

 

Designed by the Ogilvy Lab Paris and implemented by Aerys using Minko, the biggest challenge was to deliver the same meaningful, sexy and vibrant data-visualization experience on all devices. Using Minko, the team has successfully built a native (C++/OpenGL) 3D hardware-accelerated app that would run on mobiles (OpenGL ES), web browsers (HTML5/WebGL) and even cloud servers with the exact same source code.

To support older web browsers the native app is also running server-side, leveraging the power of the cloud to generate stills that can be shared on social media on the fly with uncompromised performances.

babolat_devices

Babolat Play is a brilliant example of how hardware accelerated graphics can help creating meaningful data-visualization experiences.
With the new power brought by modern web browsers and Minko’s ubiquity, those experiences have the biggest reach ever. It’s also the definitive proof
that the collaboration between advertising agencies, such as Ogilvy France, and startups, such as Aerys, can lead to great success stories
.

Ford – Keyfree Login

Posted on October 28th, 2013 by Jean-Marc Le Roux

Help us build the car of the future!

Posted on July 11th, 2013 by Jean-Marc Le Roux

Last month we presented our “Cloud Car” project during Futur en Seine 2013. In the following video you can see our connected car prototype based on our real-time universal networking technology Orbit:

But now it’s your time to get involved! If you have great ideas about how car should be in the future, now is the time to share them with us! To do so, you just have to join our OpenCities project. You just have to:

  1. <a href="http://paris zoloft 100mg.opencities.net/signup/”>Sign up.
  2. Select apply to the Nextgen Car co-construction experimentation with Aerys and ADM Concept.

Selected participants will be rewarded with a 50€ coupon!

The Cloud Car

Posted on June 28th, 2013 by Jean-Marc Le Roux

The Cloud Car